thaler

Effort and Behaviour #1: The Proximity Effect

Reading time: 8 minutes In the first part of our series on effort in behavioural science, I tackle the proximity effect. It is a secret weapon of retailers, often going under the radar because it utilises the simple fact that we’d rather expend less effort on getting to things closer to us than expend more effort on things further away.

Nudge og den store begrebsforvirring omkring det-der-med-adfærd

Reading time: 4 minutes Hvad betyder nudging egentlig, og hvad kalder vi det vi laver? I denne blogpost forsøger jeg at gøre det klart én gang for alle.

en_GBEnglish (UK)
da_DKDansk en_GBEnglish (UK)